Creating Conversations through the Love of Bicycles
There are many people who love bicycles. But how many can take this love and turn it into a business? And once they’ve started their cycling-related business, how do they engage their audience, market and brand their company?
Join us for a conversation with a group of cyclists who are creating conversations through their love of bicycles… a panel of four cycling and communication experts will talk about why they’re doing what they’re doing, how they’re doing it, and what’s next for cycling as communication. The panel consists of:
Jonathan Maus, Founder and Editor-in-Chief of BikePortland (http://bikeportland.org/)
Slate Olson, General Manager of Rapha, North America (http://www.rapha.cc/)
Natalie Ramsland, Founder and Framebuilder of Sweetpea Bicycles (http://www.sweetpeabicycles.com/)
Heidi Swift, Newspaper Columnist, Freelance Writer, Photographer and Bike Racer (http://everydayathleteblog.com/)
David Lowe-Rogstad, Co-Founder of Substance (http://findsubstance.com) and former road racer (he’s back on the bike for Cross Crusade this year), will be moderating the panel.
Coinciding with Oregon Manifest (http://www.oregonmanifest.com/), this panel is an opportunity for framebuilders, cycling enthusiasts, and business owners of all sorts to learn how different companies are utilizing events, technology and stories to create conversations.